MG Motor India has appointed tech giant Adobe to chart out its entire customer journey from initial expression of interest to purchase. With a focus on digital media for MG, the mandate encompasses a gamut of Adobe Experience Cloud products, making MG among the first automobile brands in India to adopt the entire suite of Adobe’s digital marketing products. The Adobe Experience Cloud platform will be responsible for delivering a differentiated customer experience – right from managing the Adobe Cloud Experience interface with customers via the revamped MG Motor India website, to managing the entire step-by-step digital interface with customers around its launch. This will work towards creating a seamless experience for the launch of the MG Hector in Q2 2019.
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As part of its digital strategy, Adobe will help MG India build and consolidate its experience onto a common platform, including its brand website, dealer websites, and digital screens. With the implementation of Adobe Analytics, MG India will leverage insights derived from digital interactions between the brand and its customers across these channels, to further deliver personalised customer experiences. Additionally, the brand’s recently revamped website has moved from WordPress to the Adobe Experience Cloud keeping in mind enhanced customer experience and personalized content as the core.
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Rajeev Chaba, President & Managing Director, MG Motor India “With the car buying decisions of customers increasingly being influenced by digital media, it is imperative to provide a seamless yet not in-the-face customer experience at all instances during digital customer interaction. With Adobe on board, we can facilitate an experiential customer journey and map and monitor the entire digital customer journey, right from interest generation to the final purchase. This deep access to customer insights will allow us to engage prospective customers with experiences that are personalised, relevant, and compelling, starting with the current pre-launch phase,