Consumers, however, aren’t the only ones with fresh tools. By taking advantage of new technology, dealerships can connect with customers in meaningful ways and build rewarding relationships that benefit everyone.
Just as customers can research the market more effectively, dealerships can learn more about the shopper’s needs and desires than ever before. During our day-to-day activities, both online and offline, we create data based on our searches, habits and other actions. While mere humans can’t use this much data in any meaningful way, marketing platforms powered by artificial intelligence can.
With AI-driven marketing platforms, your dealership can enjoy this same type of relationship by directly targeting individuals with your marketing campaigns and reflecting where they are, either in the buying process or in the vehicle-ownership life cycle. When your dealership presents them with relevant information aimed at their specific situation, your messages cut through the noise of the competition.
Even better, this type of marketing tool actually frees your salespeople to do what they do best — create relationships with potential customers and build rapport with their existing clients.
AI-powered platforms provide vital information about consumers that the salesperson can use to anticipate questions and objections, narrow down choices and prepare their best presentations. Your service department can even offer reminders and specials based on the age and mileage of the consumer’s current vehicle.
With these tools, your dealership can give personalized treatment to each of your customers — and your customers will notice, remember and reward you for it.